Skip to content

SunTrust Rocks

November 5, 2010

The hardest thing in business is to get the right people on the bus in the right seats. When I left SunTrust four years ago, they were struggling to do this and had a long way to go. Now, four years later, I’m back at SunTrust and I’m blown away.

Right bus, right people, right seats. Really great people doing what they do best.

The second thing businesses struggle with is marketing and branding. The two disciplines are distinct but symbiotic. ST was just beginning to build momentum four years ago and now, again, I’m blown away.

They’ve taken branding to the next level and marketing has matched it in lockstep. SunTrust lives and breathes client-centric branding. The intranet is phenomenal, and the Internet sites and use of social media is in a class by itself. Training is also off the chart (glad I’m there).

ST has always had its banking philosophy down solid. It’s why they did so much better than other banks in the downturn. Now they’ll be the first to break with the pack during recovery.

Seriously, deeply impressed. Wow.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: